Bachelor of Management Honours in Marketing

Entry Requirements

  • Three (03) passes at GCE Advanced Level examination
    Equivalent qualification for international students

Level
Undergraduate
Semester
8 (4 Years)
Credit
120
WHY SELECT KIU FOR PERCEIVING BACHELOR OF MANAGEMENT HONOURS IN MARKETING?

Marketing is a popular field of study globally and its popularity is on the increase. This is due to the fact that marketing is a growing industry with many diverse subsets leading to greater job opportunities. The marketing specialists with right set of knowledge, skills and attitude will always have job demand in the market. In marketing and with a specialized degree in the subject which provides from KIU will be armed the graduates to ready and take on any marketing challenges. 

The Bachelor of Management Honours in Marketing degree is conducted in the English medium and covers 120 credits which emphasizes on market identification, product development, customer relationship, service marketing, supply chain management, consumer retailing, marketing research and more. In addition, KIU undergraduates take part in industrial placements in leading companies which provides valuable industry and research experience. This will ensure KIU marketing graduates will have the opportunity to be employed as customer relationship managers, business development officers, Marketing managers and many more.

CURRICULUM

Year One

Semester One

  • Management Principles and Practices
  • Business & Environment
  • Business Mathematics
  • Micro Economics

Semester Two

  • Elements of Sociology and Psychology
  • Principles of  Accounting
  • Macro Economics
  • Business Communication
  • Business Statistics

Year Two

Semester Three

  • Management Information System
  • Management Accounting
  • Organizational Behavior
  • Marketing Management
  • Human Resources Management

Semester Four

  • Organization Theory
  • Financial  Management
  • Commercial and Industrial  Law
  • Taxation
  • Business Ethics and Corporate Responsibilities

Year Three

Semester Five

  • Auditing
  • Computer Based Business Statistics
  • Personality Development
  • Entrepreneurship and SME
  • Organizational Change  and Development

Semester Six

  • Industrial Training
  • Strategic Management
  • Conflict Management
  • Knowledge Management

Year Four

Semester Seven

  • Research Methods and Academic Writing
  • Culture and Management
  • Service Marketing
  • Supply Chain Management
  • Advertising Management

Semester Eight

  • Research Project
  • Operation Management
  • Consumer Behavior

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